What is a landing page exactly?
A landing page is a single page of a website that a visitor "lands" on upon clicking an advertisement or call-to-action button. These pages will typically have some sales copy on them, encouraging the visitor to perform a desired action. Whether if it a call to buy or to makes a phone call!
Some websites however miss the effectiveness of using a landing page and take the visitor to a generic page on a site, or to the home page.
If a visitor clicks on an ad describing a half price pants sale, they are expected to be brought to a page inside the website selling pants for half price, not the home page.
We Do not make visitors search for what you are offering them!
Landing pages are not only important, they are a must have for any successful website.
Businesses with 40 to 50 landing pages generate 8 times more leads than those with only 1 to 5 landing pages. While 8 times is a lot imagine this; businesses with more than 40 landing pages received 12 times more leads than those with only 1 to 5.
We create eye catching landing pages and offers to go along with them as what makes a website successful in generating leads or sales.
Landing page design is simple. When a visitor is on a landing page they are at a place on your website where you want them to be. They are intrigued with what you have to offer, enough so that they clicked on something in order to obtain this information and get to where they are.
Encourage them to stay there.
We create an individual landing pages for each offer. We do not make mistakes by having a generic landing page with a generic form. This will not work.
Remember, more landing pages equals more leads.
The last landing page design best practice is to make the form as simple as possible. |
